A Rethinking Impulse by Klaus-Dieter Thill

What it’s all about

In recent decades, field sales has evolved into an increasingly complex discipline. As products and services become more interchangeable and competition grows fiercer, sales professionals must discover innovative ways to drive sales and captivate customers. One often underestimated technique in this endeavour is the art of questioning – specifically, hypothetical questions. These questions hold the potential to unlock deeper insights, guide the sales process, and forge meaningful connections with clients. But why are hypothetical questions so powerful, and what philosophical and psychological foundations underlie their effectiveness? This treatise explores these aspects comprehensively, highlighting their relevance to self-management and customer engagement in field sales, while analysing their significance in an increasingly digitalised world.

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