The Customer is King? Why You Must Rethink This Sales Myth to Secure Your Future in the Field

The Crown Has Slipped

Picture this: You’re in a sales meeting. The customer leans back, arms crossed, exuding a quiet but unmistakable challenge: Convince me. You know the drill. You affirm their importance, shower them with special conditions, and reassure them that they will be treated like royalty. Yet, when all is said and done, they thank you politely – only to sign with a competitor.

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