Targets Replaced Direction · R2049 · Attribution Drift · Entry 02

Intro

This entry from R2049 · Attribution Drift reconstructs how target systems (KPIs, OKRs, measurable objectives) increasingly substituted structural direction in early 21st-century organizations. From a retrospective systems perspective, it analyzes how quantified goal frameworks stabilized coordination while masking the erosion of centralized attribution and strategic authorship.

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