Digitisation of GP and specialist practices: What medical professional associations could do to help progress

Data, facts and instruments on the German health system

What it’s all about

Medical associations and specialist societies comment on the topic of “digitisation” in strategy and concept papers as well as in press releases, but the matter has so far not been included at all or only to a limited extent in the continuing education activities for their members.

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Digitisation of outpatient medicine: The mainstream is misleading

Data, facts and instruments on the German health system

What it’s all about

Digitisation in the outpatient sector continues to be slow, mainly due to a limiting definition on the physician side. Medical associations talk about digitalisation, but mainly refer to the telematics infrastructure (TI) and some accompanying aspects such as digital anamnesis and DTx.

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Digital Therapeutice (DTx): When it comes to doctor-patient communication, benefit beats advantage

What it’s all about

A key goal of doctor-patient communication when prescribing DTx is to motivate patients to actually redeem their unlock code and use the prescribed app. The most important technique in this context is not to describe the advantages of DTx, but to show its benefits.

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The practice management benchmarking: A new imaging method in ambulatory medicine

Data, facts and instruments on the German health system

What it’s all about

The “classical” medical imaging procedures help physicians to make diagnostic-therapeutic decisions and serve the purpose of monitoring progress. Practice management benchmarking fulfills the same purpose with regard to primary care and specialty physician management with the help of ratios and their presentation.

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Mastering The Medical Mindshift in Healthcare Marketing and Sales: Successful with Lab Values instead of 08/15 Service

Data, facts and instruments on the German health system

What it’s all about

The requirements of the medical target groups relevant to the offerings of pharmaceutical and medical technology companies have changed significantly. Increasingly, the players also want support in practice management. The “laboratory values approach” helps healthcare providers in this regard.

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Shortage of skilled workers in medical practices: Two strategies that are hardly mentioned, but which help in concrete terms

Data, facts and instruments on the German health system

What it’s about

In the meantime, there is a multitude of proposals on how the problem of the shortage of medical specialists can be countered. They range from more appreciation and better pay to a general upgrading of the profession and the offer of a 4-day week. In contrast, there is hardly any talk about eliminating practice management insufficiency and about digitalisation. But practice owners have two acutely useful alternatives to solve their problem.

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Outpatient care: Clear need to catch up on effectiveness and efficiency of practice management

Data, facts and instruments on the German health system

What it’s all about

In today’s world, effectiveness and efficiency are important factors for a successful medical practice. While many established general practitioners and specialists often avoid these topics, the younger generation of physicians recognises their central importance for sustainable and patient-centred practice management. Effectiveness refers to the achievement of goals, while efficiency means that the goal is reached with as little effort as possible.

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Practice management: Most primary care physicians and specialists delegate incorrectly

Data, facts and instruments on the German health system

What it’s all about

Medical assistants are playing an increasingly important role in family and specialist practices. Delegating tasks to female staff has long since ceased to be a necessity based on the principle of division of labor, and is now an opportunity for physicians in private practice to optimize their workflow and patient care. Yet most practice owners delegate incorrectly.

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