High performers don’t think in positions. They think in impact. In meaning. In resonance. If you try to attract them with a title, you’re still mentally stuck in the era of task delegation. What you’re offering might be a salary. Maybe a role. Maybe even a company car. But to someone who refuses to sell their thinking and instead wants to unleash their impact – these are lures from the corporate graveyard.
You offer career ladders – they seek cognitive freedom.
You run processes – they want meaning spaces.
You assess CVs – they shape futures.
Now ask yourself, honestly: Why would someone with real drive and potential choose to invest their energy in your company?
Continue reading “Rethinking: You want brilliance – but think in job titles.”









