Overview

In today’s competitive landscape, it is crucial for coaches to distinguish themselves and engage potential clients in ways that build trust and convey their expertise. An increasingly popular technique, especially on social media, is the self-reflective performance presentation. This method offers a subtle yet effective way to highlight one’s competence and experience without relying on direct client testimonials. This article explains what this technique involves, the psychological principles underpinning it, and how it can be effectively used in coaching marketing. Finally, the advantages and disadvantages of this method are discussed.

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