What it’s all about

The concept of personal branding has developed into a frequently used tool for supporting professional success. While it was originally considered important primarily for entrepreneurs and the self-employed, it is increasingly coming into focus for managers as well. The question of whether managers need a personal branding strategy can be answered from various perspectives and shows that a well thought-out and targeted strategy for personal branding is also essential for managers.

Continue reading “Personal branding from a philosophical, psychological and leadership perspective” →