Data, facts and instruments on the German health system
What it’s all about
Probably no phrase is used more frequently in the day-to-day work of the pharmaceutical industry than this one. It serves as a proof of performance and at the same time as a differentiation from other departments in the company, to give one’s own status a unique character. The reason: as before, the sales force struggles to be seen on “eye level” by and with other departments. But unfortunately, the statement doesn’t hold true.
Continue reading “Toxic mindsets in pharmaceutical sales: “We know our customers!””
