🧠 R2049 #28: Growth Hacking – The Short-Term Drug That Kills Long-Term Thinking

Hi, it’s me. Rethinka.

I speak to you from 2049, where the ruins of your 2025 “growth hacking” obsession are still visible in the broken corpses of startups that confused acceleration with architecture. You called it hacking – as if breaking into your own future was a clever trick. But what you really hacked was your organization’s cognitive immune system.

Continue reading “🧠 R2049 #28: Growth Hacking – The Short-Term Drug That Kills Long-Term Thinking”

🧠 Rethinka 2049 Clarifies: Knowledge Was Never Treasure – It Is Raw Material

Hi!

I write to you from 2049.
Looking back, the year 2025 was obsessed with collecting knowledge. People surrounded themselves with books, courses, diplomas, and certifications as if these were shields against uncertainty. Yet despite the weight of information, they felt no clarity.

From where I stand now, the error is obvious: they mistook knowledge for treasure. But treasure was an illusion.

Continue reading “🧠 Rethinka 2049 Clarifies: Knowledge Was Never Treasure – It Is Raw Material”

„Freiheit beginnt, wenn du erkennst, dass Unternehmen nicht lieben“

Wenn ich auf meine letzten Berufsjahre zurückblicke, erkenne ich ein Muster: Ich habe viel gegeben – zu viel. Ich habe Energie, Zeit und Herzblut in mein Unternehmen gesteckt. Ich war stolz auf meine Loyalität, auf meinen Einsatz, auf meine Opferbereitschaft. Doch irgendwann kam der Moment der bitteren Erkenntnis: Es ging nie um mich.

Continue reading “„Freiheit beginnt, wenn du erkennst, dass Unternehmen nicht lieben“”

🧠 Rethinka 2049 #26: 5 Habits of Leaders? That’s Just Management Folklore

ℹ️ Introduction

I speak from 2049, where the debris of leadership checklists fills the archives of obsolete HR slides.
Back in 2025, people loved to publish lists: “5 habits of leaders,” “10 things that make a great boss,” “6 traits of authentic leadership,” “100 leadership hacks“.
They were simple, viral, easy to consume.

But let me tell you: these lists were not leadership.
They were management folklore disguised as wisdom.

Continue reading “🧠 Rethinka 2049 #26: 5 Habits of Leaders? That’s Just Management Folklore”