Employer Branding – the Fairy Tale for Executives
Employer Branding resembles a grand self-help group for companies incapable of retaining their people.
It is the corporate equivalent of a motivational seminar: staged, overpriced, and entirely unable to solve the underlying malaise.
Instead of altering structures, they erect a career portal with hipster photography.
Instead of addressing toxic leadership, they release a purpose-driven video.
Instead of creating genuine meaning, they pour barista-grade coffee into the brand narrative.
The result: The office smells of flat whites – yet the minds remain empty.









