The limits of emotional marketing: How personal self-presentations negatively influence the charisma of competence and the acquisition of new customers

What it’s all about

Emotional marketing has become a central element in the communication of entrepreneurs on social media. Especially on platforms such as LinkedIn, which promote professional networks and business relationships, start-up founders try to show closeness and authenticity through personal self-presentations. But where is the line between authenticity and losing the aura of competence?

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The art of efficient instructions: 4 communication tips for managers

What it’s all about

Managers face the daily challenge of giving their employees clear, precise, understandable and motivating instructions. This is not only crucial for the efficiency and productivity of the team, but also for the satisfaction and commitment of employees. In this article, we explain how managers can formulate effective instructions that achieve these goals.

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How managers communicate efficiently with their team

What it’s all about

The efficiency of communication processes within a team of employees is a key factor in the success of an organisation. Managers play a crucial role in ensuring that communication not only takes place, but is also effective and efficient. But how can they check and organise this? This article highlights the relevant criteria for this.

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Effective communication of mistakes: Five wording alternatives for managers

What it’s all about

It is not only in the healthcare sector that managers must be prepared for employees to make mistakes However, how these mistakes are addressed can have a significant impact on the working relationship and team climate. It is crucial to formulate criticism in such a way that it is received constructively and does not impair cooperation. Here are five psychological principles and the corresponding wording alternatives that managers can use to address mistakes and maintain the quality of cooperation.

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Why managers often don’t get to the point in employee appraisals

What it’s all about

Employee appraisals are an essential tool in day-to-day management, but many managers find it difficult to conduct these discussions efficiently and purposefully. This often leads to lengthy discussions that are not satisfactory for either the manager or the employee. The reasons for this are complex and lie both in the psychological dynamics of these discussions and in the structural framework conditions of the company.

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Healthcare: How medical professionals in clinics and practices torpedo patient communication every day with two ill-considered words

What it’s all about

Undiplomatic, clumsy, dismissive, toxic: the phrase “Yes, but…” is probably the most frequently used “killer phrase” in doctor-patient conversations.

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Mastering the medical mindshift: The label of “difficult patient” arises mainly from a lack of communication skills

Data, facts and instruments on the German health system

What it’s all about

Every doctor and every medical assistant knows the small negative events that, to a greater or lesser extent, pervade everyday practice. Often they are related to patients who are then labelled “difficult” and with whom this stigma is forever associated. But the assessment is often made hastily and the real problem lies at a completely different level. Being aware of this and taking countermeasures can decisively improve the quality of work.

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To be taken seriously: Examples of quality criteria for medical practices from the patient’s point of view

Facts and Figures from the German Health Care System

What it’s all about

Patients’ perceptions of medical practices and their services have changed considerably in recent years. In this context, the criteria by which quality is assessed have also changed considerably or have been supplemented by new ones. One such criterion from the “Top 10” is to be taken seriously by the treating doctors.

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