Pharma- und Medizintechnik-Vertrieb: Service mit vitalem Mehrwert

Worum es geht

Auf der Suche nach Ideen für angebotsbegleitende Unterstützungs-Angebote, die sich an Haus- und Fachärzte wenden, ist es für Marketing und Vertrieb hilfreich, auch einmal einen Blick über den medizinisch-wissenschaftlichen oder produktbezogenen Tellerrand in den Bereich der Praxisführung zu werfen und den Bereich der üblichen 08/15-Leistungen zu verlassen.

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Shortage of skilled workers in medical practices: Two strategies that are hardly mentioned, but which help in concrete terms

Data, facts and instruments on the German health system

What it’s about

In the meantime, there is a multitude of proposals on how the problem of the shortage of medical specialists can be countered. They range from more appreciation and better pay to a general upgrading of the profession and the offer of a 4-day week. In contrast, there is hardly any talk about eliminating practice management insufficiency and about digitalisation. But practice owners have two acutely useful alternatives to solve their problem.

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Outpatient care: Clear need to catch up on effectiveness and efficiency of practice management

Data, facts and instruments on the German health system

What it’s all about

In today’s world, effectiveness and efficiency are important factors for a successful medical practice. While many established general practitioners and specialists often avoid these topics, the younger generation of physicians recognises their central importance for sustainable and patient-centred practice management. Effectiveness refers to the achievement of goals, while efficiency means that the goal is reached with as little effort as possible.

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Practice management: Most primary care physicians and specialists delegate incorrectly

Data, facts and instruments on the German health system

What it’s all about

Medical assistants are playing an increasingly important role in family and specialist practices. Delegating tasks to female staff has long since ceased to be a necessity based on the principle of division of labor, and is now an opportunity for physicians in private practice to optimize their workflow and patient care. Yet most practice owners delegate incorrectly.

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Successful practice management: Why the best practice standard is indispensable here

What it’s all about

For general practitioners and specialists, it is not only important to follow guidelines, rules and best practices with regard to their medical activities, but also in the design of practice management. Here, the Best Practice Standard describes all instruments, regulations and behaviour for a smoothly functioning practice.

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Mastering the medical mindshift: The quality of practice management can be objectively determined

Data, facts and instruments on the German health system

What it’s all about

GPs and specialists often assess the quality of their practice management according to subjective criteria or indicators of patient satisfaction. But these benchmarks are far too general, unreliable and do not provide detailed, realistic information about the actual state of affairs. A performance feature of practice management benchmarking is the ability to form ratios and to visualise the entire practice management clearly at a glance. This makes it possible to make a quick and comprehensive assessment of strengths, weaknesses, threats as well as opportunities and to prospectively align the work with goals.

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Mastering the medical mindshift: Why it’s so important to have a smoothly running practice organization

Data, facts and instruments on the German health system

What it’s all about

Practice teams are faced with the conflicting demands of their own performance, the legal and professional framework, patient requirements, social trends and economic goals. The key factor in achieving a balance in this context is the organization of the practice.

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Toxic mindsets in outpatient medicine: Digitization as add-on or substitution

Data, facts and instruments on the German health system

What it’s all about

The focus of many discussions on the topic of “digitization of medical practice” is the question of how primary care physicians and specialists can build digital competence. In this context, however, it is necessary to clear out toxic mindsets that steer the understanding of the matter in the wrong direction. One is the mindset that digital solutions will complement or replace what already exists.

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