Rethinking-Essay: Founder Bias – How Your Genius Turns into Your Greatest Risk

You believe your entrepreneurial spirit makes you unstoppable? Think again. This book dismantles your illusion of genius, exposes the most perilous bias in the startup world, and guides you towards a mode of thinking that does not seek validation but dares to pursue true transformation. Radical. Uncomfortable. Unavoidable.

Available in all e-book stores.

Rethinkography: Just a Giant Shell – Why You Mistake Structure for Substance

There it stands.

A massive red silo, perfectly cylindrical, rising into a sky full of motion. It’s equipped with a rail, a bridge, a hose port—details that suggest function, purpose, importance.

But there’s no noise. No movement. No process.
Just the illusion of significance.

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Rethinking: Thinking Under Fire – Clarity in Mental Chaos

You don’t think clearly. You think chaotically – and you call it strategy.

Let’s start with a brutal truth:
Your clearest thoughts don’t come when you need them most. They come when it doesn’t matter. In the shower. On a walk. Late at night. But when you’re cornered, criticized, or crushed by time – your brain becomes a battleground.

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Rethinkography: The Illusion of Warmth – Why You Keep Sipping the Same Stale Thought

Look at the image.

A full cup of coffee, glowing in rich warmth. It seems alive. Everything else? Drained. Grey. Unimportant. The background has disappeared—only the comfort of the coffee remains.

But this isn’t just a drink.

It’s a metaphor for your mind.

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Rethinkography: The Overwritten Mind – Why You Can’t Hear Yourself Think Anymore

You Call It “Being Informed”. But It’s Just Mental Hoarding.

Look at the image.

Thousands of words scribbled over every inch of space. No hierarchy. No white space. Just endless density. At first glance, it might appear intelligent—like someone documented something important. But stare a bit longer, and it becomes clear: this isn’t intelligence. It’s overload. The container holds no real clarity. Just fragments fighting for attention. That’s your brain on modern life.

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