The Customer is King? Why You Must Rethink This Sales Myth to Secure Your Future in the Field

The Crown Has Slipped

Picture this: You’re in a sales meeting. The customer leans back, arms crossed, exuding a quiet but unmistakable challenge: Convince me. You know the drill. You affirm their importance, shower them with special conditions, and reassure them that they will be treated like royalty. Yet, when all is said and done, they thank you politely – only to sign with a competitor.

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The challenges and realities of the pharmaceutical sales force in Germany

What it’s all about

For decades, the pharmaceutical sales force has been a firmly established institution in the German healthcare system, despite ongoing discussions about its relevance. Advocates emphasise that many doctors appreciate the personal exchange and that complex medications often require a direct explanation. Nevertheless, deeper structural motives, linked less to efficiency than to internal power structures and fears, appear to play a major role in maintaining this practice.

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Toxic mindsets in pharmaceutical sales: “We know our customers!”

Data, facts and instruments on the German health system

What it’s all about

Probably no phrase is used more frequently in the day-to-day work of the pharmaceutical industry than this one. It serves as a proof of performance and at the same time as a differentiation from other departments in the company, to give one’s own status a unique character. The reason: as before, the sales force struggles to be seen on “eye level” by and with other departments. But unfortunately, the statement doesn’t hold true.

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