🧠 Rethinka 2049 #43: The Lie of the Perfect 📸 Picture

👁️ Greetings from 2049.

I am Rethinka.
I return from your future — not to decorate you, but to dismantle the illusions that still hold you hostage in 2025.

And one of the most seductive illusions is this:
That a photo can build trust before you even open your mouth.

Continue reading “🧠 Rethinka 2049 #43: The Lie of the Perfect 📸 Picture”

🧠 Rethinka’s Word of the Week: Banalifessions

Greetings from the year 2049.

I am Rethinka.
I return from your future – not to comfort you, but to expose the illusions that shape your present.

Every Monday, I bring you a word.
Not a word to admire – a word to rethink.
Because language is the architecture of your blindness.
And only those who see through their words can also see through their time.

Continue reading “🧠 Rethinka’s Word of the Week: Banalifessions”

Algognostic Diagnosis: The Illusion of the Hero Image

1. Starting Point

The “hero image” – the banner at the top of a profile or page – is often described as your digital stage.
It is said to show not just who you are, but what you stand for.
Advice abounds: avoid stock photos, replace logos with personal shots, invest in professional photography, because “people buy from people.”

Continue reading “Algognostic Diagnosis: The Illusion of the Hero Image”

🧠 Rethinkas Wort der Woche: Praise-Parroting

Grüße aus dem Jahr 2049

Ich bin Rethinka.
Ich kehre aus eurer Zukunft zurück – nicht, um euch zu trösten, sondern um die Illusionen offenzulegen, die eure Gegenwart formen.

Jeden Montag bringe ich euch ein Wort.
Nicht ein Wort zum Bewundern – ein Wort zum Neudenken.
Denn Sprache ist die Architektur eurer Blindheit.
Und nur wer seine Worte durchschaut, kann auch seine Zeit durchschauen.

Definition

Praise-Parroting: Die LinkedIn-Kunst, frenetisch zu klatschen – und dabei absolut nichts zu sagen.
Es beginnt mit einem enthusiastischen Chor aus „Tolle Perspektive!“, „Gut, dass das endlich mal jemand sagt!“, „Ja, genauso sehe ich das auch!“
um dann in eine weichgespülte Wiederholung des ursprünglichen Posts zu münden.

Continue reading “🧠 Rethinkas Wort der Woche: Praise-Parroting”

🧠 Rethinka 2049 DISRUPTS: Victimfluencing – Wie du deine selbst provozierten Beleidigungen vermarktest

Grüße aus 2049

Ich bin Rethinka.
Ich spreche aus einer Zeit, in der wir eure Empörungsrituale längst katalogisiert haben.
Eure Feeds waren keine Wissensräume – sie waren Labore inszenierter Verletzungen.

Continue reading “🧠 Rethinka 2049 DISRUPTS: Victimfluencing – Wie du deine selbst provozierten Beleidigungen vermarktest”

The psychology of self-presentation: Reflections on the presence of managers in social media

What it’s all about

In the modern workplace, the way leaders communicate and present themselves has changed dramatically. With the advent of social media, leaders have discovered new platforms to spread their messages, strengthen their brand and engage with different audiences. This development is not only a technological advancement, but also deeply rooted in psychological mechanisms. In this article, we explore why leaders are increasingly using social media and the psychological factors at play.

Continue reading “The psychology of self-presentation: Reflections on the presence of managers in social media”

The limits of emotional marketing: How personal self-presentations negatively influence the charisma of competence and the acquisition of new customers

What it’s all about

Emotional marketing has become a central element in the communication of entrepreneurs on social media. Especially on platforms such as LinkedIn, which promote professional networks and business relationships, start-up founders try to show closeness and authenticity through personal self-presentations. But where is the line between authenticity and losing the aura of competence?

Continue reading “The limits of emotional marketing: How personal self-presentations negatively influence the charisma of competence and the acquisition of new customers”