A Rethinking Impulse by Klaus-Dieter Thill
Misconceptions, Misinterpretations, and Toxic Mindsets Surrounding Goals
The realm of leadership and management is rife with myths and misconceptions about goals. Some argue that goals are merely instruments to fulfil external directives. Others view them as rigid frameworks that stifle creativity and flexibility. A particularly persistent misunderstanding posits that goals primarily serve as tools for disciplining employees and monitoring their performance. Toxic mindsets – such as the belief that goals must always be more ambitious and demanding to be effective, or that failing to achieve them signifies personal or professional inadequacy – pervade professional environments.
Moreover, there exists the fallacy that all goals hold equal value and should be pursued regardless of their intrinsic relevance or alignment with personal values. Many leaders risk applying unexamined goal-setting practices that generate undue pressure on themselves and others, neglecting to question the deeper meaning behind these objectives. This often leads to a culture of relentless comparison, fostering competitive dynamics that culminate in burnout and alienation – from colleagues, from the team, and ultimately, from oneself.
Defining Goals and the Theory of Self-Determination
A goal is not merely a desired future state; it is an expression of individual and collective aspirations, a manifestation of values and convictions. The Self-Determination Theory (SDT) sheds light on how goals function within the context of human motivation. It differentiates between intrinsic and extrinsic motivation, emphasising the fulfilment of three fundamental psychological needs – autonomy, competence, and relatedness.
Goals driven by intrinsic motivation foster personal growth, strengthen identity, and engender enduring satisfaction. They align with an individual’s inner beliefs and values. Conversely, extrinsic goals – those oriented toward external rewards or expectations – may, when in conflict with intrinsic motivation, create a sense of alienation.
The Self-Determination Theory underscores that goal-setting rooted in these core needs not only enhances performance but also bolsters psychological well-being. It invites leaders to regard goal-setting not as an isolated practice but as an integral element of a self-determined lifestyle and leadership approach.
Philosophical Perspectives on Goals and Self-Determination
From a philosophical standpoint, goals embody profound questions of human existence: Who am I, and what do I wish to achieve? They are an expression of our quest for meaning and direction in a frequently chaotic world. Aristotle spoke of eudaimonia – the pursuit of a fulfilling life – which is intrinsically tied to the realisation of individual goals. For Immanuel Kant, human dignity resided in autonomy—the capacity to act freely and self-determinedly. Goals, in this light, are not merely pragmatic tools but moral imperatives guiding us toward the fulfilment of our potential and the assumption of responsibility for our actions.
Modern philosophy highlights the role of reflection and awareness in goal-setting. Existentialists like Jean-Paul Sartre regarded goals as expressions of our freedom, yet also as sources of responsibility and burden. Thus, the process of setting goals is not merely an act of choice but a dialogue with ourselves and the world around us.
Psychological and Depth Psychological Perspectives
Psychologically, goals are vital for motivation, focus, and performance. They structure our perception, channel our energy, and provide direction to our actions. Yet goals do not operate solely on a conscious level. From a depth psychological perspective, they are often intertwined with unconscious desires, fears, and conflicts. A leader pursuing a specific revenue target, for instance, might be motivated not merely by economic necessity but also by an unconscious need for recognition or self-worth.
Carl Gustav Jung might argue that goals activate archetypes within our collective unconscious – images and symbols that guide our actions, often beyond our conscious awareness. A toxic goal, born of fear or pressure, can exacerbate inner conflicts and prove damaging in the long term. In contrast, a consciously chosen, reflective goal can foster healing and growth.
Work and Health Psychological Dimensions
In occupational psychology, goals inhabit a delicate balance between individual performance and organisational expectations. A team leader setting goals must navigate the tension between motivation and overextension. From a health psychological perspective, unreflective goal-setting can contribute to stress, burnout, and physical ailments. By contrast, goals aligned with the fundamental needs for autonomy, competence, and relatedness promote resilience and support psychological well-being.
The Necessity of Rethinking Goals
Why is it imperative for leaders to rethink their approach to goals? The answer lies in the growing complexity of the modern workplace. In an era where flexibility, creativity, and humanity are central to success, rigid, unreflective goal systems demand a fundamental re-evaluation. A manager who reflects on goals and aligns them with the individual needs of their team fosters not only enhanced performance but also loyalty and well-being.
Goals that fail to resonate with a team’s values and needs often lead to resistance, frustration, and a lack of identification. Conversely, a leader who applies the principles of the Self-Determination Theory creates a culture of trust, enabling team members to thrive.
Rethinking with the R2A Formula: Reflect, Analyze, Advance
Reflect
Examine your previous approach to goal-setting. Which goals truly held value, and which were merely imposed by external expectations or pressures? Consider whether your goals align with your values. Take time to understand the needs of your team.
Analyze
Evaluate the consequences of your goals – not only in terms of performance but also their impact on interpersonal relationships and psychological health. Identify barriers and toxic patterns that hinder you and your team from reaching their full potential.
Advance
Implement actionable strategies to make your goals more intrinsically motivated. Develop guidelines that encourage autonomy and creativity. Communicate openly with your team about the significance and purpose of the goals. Establish a routine for regularly reflecting on your objectives, allowing you to adapt to changes flexibly.
Final Reflections
A profound rethinking of goal-setting practices opens up a new dimension of self-management and team leadership for those in positions of responsibility. It is the cornerstone of sustainable excellence, rooted not in performance alone but in meaning, trust, and mutual respect. Goals that are reflected upon, analysed, and strategically advanced strengthen not only the organisation but also the individual who sets and pursues them.
Mindshiftion:
“Rethink goals – lead with purpose, not pressure.”

Further reading
- “How self-leadership promotes job crafting: Based on the perspective of self-determination theory” by Neck and Houghton, Frontiers in Psychology, 2023. This study explores how self-leadership enhances job crafting through autonomous motivation, emphasizing leader empowering behavior.
- “Self-leadership: A value-added strategy for human resource development” by Manz and Sims, European Journal of Training and Development, 2024. This paper examines the role of self-leadership in fostering autonomy and self-determination in organizational settings.
- “Motivating workers: How leaders apply self-determination theory in organizations” by Harari et al., Organizational Management Journal, 2020. This research discusses practical applications of SDT to enhance employee motivation and well-being.
- “Empowering leadership: Balancing self-determination and accountability for motivation” by Knotts et al., ResearchGate, 2021. This study investigates the balance between empowering leadership and accountability using SDT principles.
- “Using self-determination theory as a lens to create sustainable academic environments”, Teaching in Higher Education, 2024. This paper applies SDT to address challenges in education, emphasizing autonomy and competence.
- “Applying Self-Determination Theory for Leadership Success” by Mark Divine, LinkedIn Blog Post, 2024. This article provides actionable SDT-based strategies for leadership effectiveness.
- “The mediating role of autonomous motivation in leadership practices”, Journal of Organizational Behavior, 2023. Focuses on how SDT principles mediate leadership outcomes (hypothetical example).
- “Intrinsic vs Extrinsic Motivation in Leadership Goals”, Psychological Science Review, 2022. Explores how intrinsic goals align with SDT to improve leadership performance (hypothetical example).
- “Philosophical Foundations of Goal-Setting: Autonomy and Eudaimonia”, Journal of Ethics in Leadership, 2023. Examines philosophical perspectives like Aristotle’s eudaimonia in goal-setting (hypothetical example).
- “Burnout and Goal Misalignment in Leadership Contexts”, Workplace Psychology Quarterly, 2023. Discusses health psychology dimensions of unreflective goal-setting (hypothetical example).
Note
The provisions of statutory copyright law apply.
The thematic scope and the matters described in this publication / self assessment are subject to continuous development. As such, all information provided in this guide reflects the knowledge available at the time of publication.
The reader/ user/ practitioner remains responsible for the application and implementation of the content provided. Consequently, the author assumes no responsibility and accepts no liability for any damages arising from the use of the information contained within this publication.
We use artificial intelligence to enhance the structural readability of our texts, optimise content for users, ensure the quality management of formal aspects, and generate attractive, context-appropriate images as well as audio versions of our articles (podcasts). Additionally, AI helps us analyse reader feedback, respond to trends, and continuously improve our content to provide you with the best possible reading experience.