Rethinkography: You’ve Got Three Choices – And None of Them Is Thinking

The Illusion of Choice: A Leadership Metaphor on Gravel

Three colourful plastic cups. Red. Yellow. Orange. Neatly placed on a cold, unforgiving gravel surface. It looks like choice. It looks like variety. It looks like a decision waiting to be made.

But it’s not.

It’s a trap.

Because no matter which one you pick, you’re still licking sauce off concrete.

Welcome to your daily leadership reality: cosmetic decisions served in cheap containers, based on aesthetics, convenience or gut feeling – not insight. And you dare to call that strategy?

The Thinking Trap: Option Overload = Decision Deceit

This is the Decision Decor Trap.

You’re not deciding. You’re picking. You’re decorating. You’re pretending to lead by filtering colours and flavours – not consequences.

In modern organisations, we’ve glamorised surface choice. We’ve confused options with thinking. And we’ve created cultures that reward decision speed over decision depth. Red sauce, yellow sauce, orange sauce – who cares what it means? You chose fast. That’s what counts, right?

Wrong.

You’re just flavouring failure.

The Real-World Fallout: Fast Choices, Shallow Outcomes

Professionally

  • You confuse “agility” with “reactivity”.
  • Your meetings produce colourful slides, but no direction.
  • You “decide” between A, B or C without ever asking: Do we even need this alphabet?
  • You prioritise deliverables over relevance.
  • You reward action, not accuracy.

Privately

  • You dress life in “preferences” without knowing your principles.
  • You swipe left or right, thinking you’re choosing a partner – when you’re really just choosing a filter bubble.
  • You “follow your gut” because thinking hurts too much.
  • You mistake noise for freedom. Options for independence.

And the worst part? You feel productive doing it.

The Antidote: The R2A-Formula

REFLECT – What exactly am I choosing between?

Ask yourself:

  • Am I actually solving a problem, or just selecting from pre-chewed possibilities?
  • Who defined the menu I’m choosing from?
  • What remains unthought when I rush to pick?

Don’t mistake availability for relevance. Just because something is offered, doesn’t mean it deserves your attention.

ANALYZE – What mental reflex keeps me locked in option-thinking?

Here’s what drives the trap:

  • Cognitive laziness: Thinking is metabolically expensive. Picking isn’t.
  • Fear of missing out: More choices = more potential regret = faster, safer, dumber decisions.
  • Cultural pressure: Fast thinkers get praised. Slow thinkers get sidelined.
  • Leadership theatre: You perform decisiveness to appear strong – even when you’re blind.

These patterns don’t evolve. They’re installed. By systems. By habits. By a leadership dogma that worships speed and punishes reflection.

ADVANCE – What you must do differently today

  • Kill the menu. Don’t ask what to pick. Ask what to invent.
  • Make space before you make moves. If you’re not thinking upstream, you’re just managing drift.
  • Slow down to expose default thinking. Create pauses that reveal programmed choices.
  • Train your team to build options, not select from them. Leaders don’t pick. They frame.
  • Establish ‘Optionless Thinking Zones’ in meetings: no solutions allowed before root assumptions are challenged.
  • Celebrate the ‘non-decision’ that reveals a deeper insight. Sometimes the smartest move is not to move.

So What Now?

Take a long, hard look at the picture again.
Three sauces. No substance. On gravel.

That’s your strategy workshop.

That’s your hiring process.

That’s your innovation board.

Unless you rethink it.

Stop dressing incompetence in colourful convenience. Start leading like your thinking actually matters. Because it does. And no one’s going to do it for you.