Team leader in sales: Overcoming the Vendolead discrepancy

What it’s all about

Many team leaders in sales are characterised by outstanding sales skills, but reach their limits as managers. The word “vendo” comes from the Latin “vendere”, which means to sell, and “lead” from the English term for leadership. The transition from a top salesperson to an inspiring leader often requires a realignment of skills and perspectives. This is easier if you make a direct analogy with proven sales techniques, demonstrated by conducting feedback conversations.

Continue reading “Team leader in sales: Overcoming the Vendolead discrepancy” →

Warum Praxismanagement-KPI inspirierend und aktivierend sind

Worum es geht

Die Kenntnis und Nutzung von Leistungskennzahlen, auch Key Performance Indikatoren (KPI) genannt, ist für ein effizientes und nachhaltig flexibles Praxismanagement von zentraler Bedeutung. Doch viele niedergelassene Ärzte verzichten darauf, sich mit diesen Kennzahlen auseinanderzusetzen und verpassen dadurch gleichzeitig zahlreiche inspirierende und aktivierende Effekte.

Continue reading “Warum Praxismanagement-KPI inspirierend und aktivierend sind” →

Strategic thinking: The key to professional and sustainable leadership

What it’s all about

Strategic thinking is a skill that goes far beyond day-to-day decision-making. It is the ability to define long-term goals and develop a path to achieve those goals by considering current trends, future challenges and potential opportunities. In management, strategic thinking means that leaders are able to anticipate the future of their organisation, develop plans and shape those plans to be flexible enough to respond to changes in the environment. Unfortunately, many leaders lack this essential skill, which can have significant detrimental effects on their teams and their area of responsibility.

Continue reading “Strategic thinking: The key to professional and sustainable leadership” →

Digitalization of outpatient medicine in Germany: Digital dissenters among GPs and specialists do not take these facts into account

What it’s all about

The digitalization of the healthcare system has gained rapid momentum in recent years, and patients increasingly expect doctors in private practice to offer professional digital solutions for their diagnostic and therapeutic options as well as service offerings. This expectation is not just a result of technological advances, but is deeply rooted in human psychology, a fact that the digital dissenters among practice owners do not take into account.

Continue reading “Digitalization of outpatient medicine in Germany: Digital dissenters among GPs and specialists do not take these facts into account” →

The consequences of the metricnorance of German GPs and specialists

What it’s all about

GPs and specialists in Germany traditionally have a distanced or even hostile attitude towards business management methods and instruments. In this context, there is also talk of “metricnorance”, formed from the words “metric” and “ignorance”. The term refers to the ignorance or deliberate disregard of important metrics that provide insights into what is happening in practice. In doing so, they overlook the immense potential for analysis and organisation that they are foregoing and which could help them to drastically improve not only the quality of their patient care, but also their own working conditions. The following example describes what practice owners are foregoing with a metricnorance mindset.

Continue reading “The consequences of the metricnorance of German GPs and specialists” →

The importance of a personal SWOT analysis for managers and the consequences of not doing so

What it’s all about

Self-management is an essential skill for managers. It is about organising yourself, setting and achieving personal and professional goals and managing stress and time efficiently. A central method of self-management is the personal SWOT analysis, a tool that helps to objectively assess one’s own situation and make strategic decisions. This analysis examines strengths, weaknesses, opportunities and threats.

Continue reading “The importance of a personal SWOT analysis for managers and the consequences of not doing so” →

Instant Sparks for Leaders: Why evolution beats revolution in transformations

What it’s about

Leaders are constantly faced with the challenge of transforming their teams and organisations to meet changing market demands, integrate technological innovations or increase efficiency and productivity. The central question is: is it better to achieve this transformation through a gradual, evolutionary method or through an abrupt, revolutionary change?

Continue reading “Instant Sparks for Leaders: Why evolution beats revolution in transformations” →

The limits of emotional marketing: How personal self-presentations negatively influence the charisma of competence and the acquisition of new customers

What it’s all about

Emotional marketing has become a central element in the communication of entrepreneurs on social media. Especially on platforms such as LinkedIn, which promote professional networks and business relationships, start-up founders try to show closeness and authenticity through personal self-presentations. But where is the line between authenticity and losing the aura of competence?

Continue reading “The limits of emotional marketing: How personal self-presentations negatively influence the charisma of competence and the acquisition of new customers” →

The art of efficient instructions: 4 communication tips for managers

What it’s all about

Managers face the daily challenge of giving their employees clear, precise, understandable and motivating instructions. This is not only crucial for the efficiency and productivity of the team, but also for the satisfaction and commitment of employees. In this article, we explain how managers can formulate effective instructions that achieve these goals.

Continue reading “The art of efficient instructions: 4 communication tips for managers” →