Mastering The Medical Mindshift in Healthcare-Marketing und -Vertrieb: Erfolgreich mit Laborwerten statt 08/15-Service

Worum es geht

Die Anforderungen der für das Angebot von Pharma- und Medizintechnikunternehmen relevanten ärztlichen Zielgruppen haben sich deutlich geändert. Die Akteure wünschen sich zunehmend auch Support bei der Praxisführung. Der „Laborwerte-Ansatz“ hilft Healthcare-Anbietern hierbei.

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Shortage of skilled workers in medical practices: Two strategies that are hardly mentioned, but which help in concrete terms

Data, facts and instruments on the German health system

What it’s about

In the meantime, there is a multitude of proposals on how the problem of the shortage of medical specialists can be countered. They range from more appreciation and better pay to a general upgrading of the profession and the offer of a 4-day week. In contrast, there is hardly any talk about eliminating practice management insufficiency and about digitalisation. But practice owners have two acutely useful alternatives to solve their problem.

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Outpatient care: Clear need to catch up on effectiveness and efficiency of practice management

Data, facts and instruments on the German health system

What it’s all about

In today’s world, effectiveness and efficiency are important factors for a successful medical practice. While many established general practitioners and specialists often avoid these topics, the younger generation of physicians recognises their central importance for sustainable and patient-centred practice management. Effectiveness refers to the achievement of goals, while efficiency means that the goal is reached with as little effort as possible.

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Practice management: Most primary care physicians and specialists delegate incorrectly

Data, facts and instruments on the German health system

What it’s all about

Medical assistants are playing an increasingly important role in family and specialist practices. Delegating tasks to female staff has long since ceased to be a necessity based on the principle of division of labor, and is now an opportunity for physicians in private practice to optimize their workflow and patient care. Yet most practice owners delegate incorrectly.

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Fachkräftemangel in Arztpraxen: Zwei kaum erwähnte Strategien, die konkret helfen

Worum es

Es existiert inzwischen eine Vielzahl von Vorschlägen, wie dem Problem des Fachkräftemangels bei Medizinischen Fachkräften begegnet werden kann. Sie reichen von mehr Wertschätzung über eine bessere Entlohnung bis zu einer generellen Aufwertung des Berufsbildes und zum Angebot der 4-Tage-Woche. Kaum gesprochen wird hingegen über die Beseitigung der Praxismanagement-Insuffizienz und über die Digitalisierung. Doch Praxisinhaber verfügen über zwei akut nutzbare Alternativen, ihr Problem zu lösen.

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Routines in everyday practice: when the tried and tested becomes a danger

What it’s all about

Routines are fixed procedures in practice management that help doctors and medical assistants to complete their tasks quickly, effectively and efficiently. Used correctly, they increase productivity and reduce stress levels in the team. But beware: in many practices, routines pose a danger because they are too rarely reviewed for their effectiveness.

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Ambulante Patientenversorgung: Deutlicher Nachholbedarf bei der Effektivität und Effizienz des Praxismanagements

Worum es geht

In der heutigen Zeit sind Effektivität und Effizienz wichtige Faktoren für eine erfolgreiche Arztpraxis. Während viele etablierte Haus- und Fachärzte diese Themen oft meiden, erkennt die junge Mediziner-Generation ihre zentrale Bedeutung für eine nachhaltige und patientenzentrierte Praxisführung. Effektivität bezieht sich auf das Erreichen von Zielen, während Effizienz bedeutet, dass das Ziel mit einem möglichst geringen Aufwand erreicht wird.

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Digital therapeutics (DTx): Prescribers fail to provide patients with sufficient information

Data, facts and instruments on the German health system

What it’s all about

The penetration of digital health applications into the daily prescribing routine of primary care physicians and specialists is taking place only very hesitantly; moreover, many patients do not fill their prescriptions at all or discontinue the DTx use at an early stage. One reason for this lies with the prescribers.

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